THE VIVA BEADS STORY
Viva Beads® was created by two mothers who set out to make a better life for themselves and their families. Jill Manzara, a single mom of two, and Lori Mottlowitz, a mother of four girls, discovered an existing artisan technique, by which endless design and creativity could be unleashed. That technique is called "caning" and it is applied to polymer clay. Similar to layering techniques of Venetian Glass, layering polymer clay presented an extraordinary opportunity to creatively design products, beginning with the original line of Viva Beads® handmade clay beaded jewelry.
With no financing, experience, or education in importing and distribution, Lori and Jill had to take the long and difficult road to slowly build their business. It is a story of inspiration that has amazed many as they watched the two women chase their dream from a kitchen table top to a multi-million dollar enterprise.